Why Use LinkedIn?

LinkedIn should be part of your social media marketing plan. Your marketing efforts will be rewarded.

Increase visibility. By establishing connections, you also increase your exposure and visibility. Whether you offer a product or service or both, you profile may be made available to people interested to doing business with, forge partnerships or hire services.

Improve network. Connect with people from past acquaintances, people from your school, past companies, affiliations, and those who share your passions and interests.

Improve Google Page Rank. LinkedIn allows its users to publish and make their profile information available for search engines to index. LinkedIn profiles rank high in Google, so it’s a great and effective way to influence other people’s perception when they search for you.

Enhance search engine results. Aside from your personal profile, you can promote your company website and blog to search engines through your LinkedIn account through the per-selected categories such as “My Website” and “My Company”.

Scope out the competition, partners and customers. LinkedIn is one perfect way to keep tabs on your competition as well as partners and customers.

Highlight recommendations and reviews. LinkedIn is more like a living, breathing resume of professionals that comes complete with recommendation from people you have worked with and worked for in the past. This presents a wonderful opportunity to secure business reviews as well as the specific products and services you offer.


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