Why Use it Twitter.

Twitter is a platform that offers many possibilities. On Twitter you can discover many phenomena of marketing.

Why Use it?

Connect with your customers. This is the primary reason why you should make use of twitter for your business. Twitter has become so much a part of everyone’s daily routine, it’s the perfect venue to connect, interact, and study your target marker. Branding. In Twitter, you don’t have to be in the league of Nike, Dell or Starbucks to brand and generate interest. In fact, it presents the best platform for small businesses and startups to reach their target niche.

Customer feedback. If any customer is dissatisfied with a certain product or service, he/she will no doubt tweet about it. In this sense, Twitter is a reliable resource to derive feed backs and opinions, as well as study consumer behaviors and preferences.

Marketing. With its wide reach, you can use Twitter to market products and/or services to a wider market and the best part is, it’s free.

News. Twitter is the best and fastest way to publish latest updates about your company – without the need to compose long, elaborate content.

Marketing schemes and promotions. If you have existing promos and exclusive deals, let your network know about it. Everyone loves a good deal. In fact, a lot of companies have conducted contests and promos exclusively for their Twitter followers to engage their market.

Twitter is viral. Once you have managed to gain a degree of popularity, you will discover how viral it can be. This can become a strategic edge for your marketing campaigns.

Spy on the competition. You don’t just gain insights on customers and target market, you can also read and study what the competition is doing, what are their weaknesses based on complaints and work on positioning yourself to provide a better alternative.

Increase sales. Yes, Twitter can significantly help in increasing sales. According to a report published by Mashable, Dell has raked in a whopping $6.5 in sales through Twitter.

Brand loyalty. In any business, you want to aim for long-term use of your products and/or services instead of one-time purchases. By engaging your clients and providing prompt value-added service, you will be able to retain customers and enjoy loyal patronage.

Networker’s paradise. Connect with industry leaders, the movers and shakers and influential personalities relevant to the industry you operate in. If you have attended networking events in the past and have enjoyed decent results for your company, just imagine what Twitter can do for you.

Generate website traffic. When done perfectly, Twitter can be a great and effective tool to generate more interest and attract targeted market to visit your website or blog which can translate to sales leads, and ultimately convert to sales.

Though Leadership. Twitter is a perfect venue to showcase your skills and expertise and provide sound advice, opinions and help resolve problems to gain more credibility as a thought leader.


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