What is YouTube?

While YouTube is widely popular as a form of entertainment, don’t make the mistake of overlooking its significant benefits. It is more than just posting music videos, memorable moments and embarrassing events, as it is originally made popular.

More and more businesses and professionals have recognized YouTube as a powerful platform to launch themselves into stardom. While your business may not gain the same global popularity and overnight success of Justin Beiber, your business will be able to generate a good amount of interest. How? You can use videos to show off your expertise and share knowledge as well as market your products and connect with prospects, customers and colleagues.

YouTube is a web-based service that allows its users to post video files and share it with the rest of the world. Founded by the authors behind equally successful Paypal, the very first public version was released in November 2005. Since then, its popularity steadily grew and by the first quarter of 2006, it hosted 65,000 video files. By 2007, YouTube was recognized as the website with the highest amount of traffic that any other site on the web. In October of 2006, it was acquired by Google in the tune of $1.6 billion. This is considered a very viable deal since YouTube’s advertising returns is reported to rake in$ 200 million every year. At this time, YouTube is enjoying millions of visits from all other the world daily.


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