Something I need to tell you about internet marketing.

Most local business spends so much time and money trying to make their websites rank number one for their desired keywords. And yeah that is great if you can do it but it is not completely necessary. And you may be thinking, Well Brandon, you just said online marketing is so important? I Well yeah, it is so important, but you don’t need to keep going until you’re number one in Google. As long as you are in a top five or above five and in the Google Places listings then you’re doing just fine and I’m about to show you exactly what I mean.

Your conversion rate is a measure of the number of potential customers that go on to buy. In the context of a website, it is usually the percentage of visitors that make a purchase. Many websites concentrate solely on increasing the number of visitors they have, when often they have fairly simple problems with their site that, if solved, would have a huge effect on their conversion rate and improve their site's bottom line at minimal expense.

In most industries, there’s no need to reinvent the wheel – you can easily look at the top three to five competitors to see what works and what doesn’t. So instead of building a basic strategy from scratch, you can learn a basic strategy and then embellish it with tactics unique to your business (or your client’s).