How social media has changed my business.

Within this law, the adoption rate is split into five groups – these include innovators, early adopters, early majority, late majority, and laggards.

Each one of these groups is larger than the last, with a larger number of people adopting the idea as it has been previously adopted by others

 Sinek discusses a point in the graph (later on in the early majority stage) where an idea reaches critical mass and is widely adopted by all in a society.

Social media has changed our lives and that means it has not only changed how people buy things, but how they make their buying decisions. The truth is, your company can be right there influencing them and making a difference to your bottom line.

What is often difficult is ascertaining what impact your presence is making but also the scope and potential you have. This are issues that are dealt with in a consultation.


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