Your company should not launch a social media campaign to join the
bandwagon and in response to the fact that everyone else is doing it. Social
media is not a temporary marketing gimmick or project with an expiry date, but
a long-term commitment with invaluable benefits. It is important for
organizations to recognize that constant testing and experimentation are
required every so often to study the effectiveness.
Now that we have that covered, here the 7 critically important steps
to guide you through developing your very own social media strategy:
1. Define Your Goals and Objectives. Determine what
are your specific social media objectives and goals and how they
complement and support the overall goals of the company.
2. Research,
Research and More Research. Don’t make the mistake of simply jumping
the in with a sea of competition and discerning consumers without having
any clue. Research is very important as basis for execution. This will include
the action plan for the 5 major social media platforms. Take time to check out
what’s out there, scope the competition and understand your target audience.
3. Prepare a
Database of Contacts and Content. If you go about your social media campaign
correctly, social relationships will start to develop naturally. Start establishing
connections by following conversations relevant to your branding. Make a list
that will identify the key influences and power users that play important role
in your industry.
4. Join
Conversations to Start Developing and Forging Relationships. Start answering
questions relevant to your industry, give your opinion and join a
community. This will not only help you start your network, it will also help
you build your reputation as an industry expert and a thought leader.
5. Strengthen Your
Social Media Relationships. Don’t just hide behind an avatar or brand,
make your presence known by attending events that encourage face-to-face
interactions. This includes offline events that are relevant to your industry.
6. Take Time to
Measure Results. You have already established your goals and objectives,right? It is equally important to measure your success.Among the most common
goal include:
·
Enhance brand
presence across social media platforms
·
Increase traffic
to company website
·
Increase positive
consumer sentiment and perception towards brand
·
Develop
relationships for potential partnership opportunities in the future
7. Analyze, Adjust
and Improve. Once you have measured your success and progress towards your
goal, you need to analyze and identify key areas that need improvement, adapt
to changing trends and improve your overall social media campaign. Remember, it
is not always a straight road ahead, so you need to constantly evaluate and
adjust.
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