Every email marketer also needs to invest time.

You need to segment your lists and yes, you should upgrade your transactional emails, but every email marketer also needs to invest time in big picture strategies like positioning, voice, value and conversion optimization.

Email marketing can work for pretty much any kind of business. It doesn’t matter whether you sell houses, lingerie, or consulting; you can get lots of sales as long as you use the right email marketing strategy in the right place. 

And you can promote practically anything relating to your business—you aren’t limited to sending links to your sales pages

In a study on their email list of 6,300 subscribers, Bluewire Media tested various types of content to see what led to the highest rates for opens and clicks. The winner was templates and tools, just the kind of freebies that email readers want.